DAN SANDBERG

Artist,  Designer,  Developer

Norse Mjod

Norse Mjöd is a fictional brand that I created to go along with my first efforts at mead making. Each flavor of mead has a unique personality that I wanted to match and represent within the individual label designs.

 

With a drier, less sweet flavor profile, I wanted to emphasize that connection with aggressive, masculine designs. Taking inspiration from traditional Viking artwork, old-world terminology and folklore, and modern wordplay, I created each label as a tribute to the ingredients that inspired them.

 

Dan Sandberg | Atom Switch, Inc.