Design, UX, Development

Norse Mjod

A brand that I created for the small-batch hand crafted mead that I make. Each flavor of mead has a unique personality that I wanted to match and represent within the individual label designs.


With a drier, less sweet flavor profile, I wanted to emphasize that connection with aggressive, masculine designs. Taking inspiration from traditional Viking artwork, old-world terminology and folklore, and modern wordplay, I created each label as a tribute to the ingredients that inspired them.


Dan Sandberg | Atom Switch, Inc.